It is estimated that the size of data generated online hit 667 exabytes (10 to the power of 18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for marketers today: the rapid surge in Big Data technologies is allowing for better media planning, real-time optimization and granular audience targeting and messaging. This session explore how agencies are harnessing the power of big data to hone their services and reach.
News May 26th 2015
Ekimetrics will present its vision about digital analytics and Big Data.
News September 23rd 2019
Pascal Moulin joins Ekimetrics as France Chief Technology Officer & Group Chief Security Officer (CSO)
News August 29th 2019
With more than 280 employees worldwide, Ekimetrics is expanding its Executive Committee to support this strong growth.
Thought Leadership July 10th 2019
Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.
Thought Leadership July 9th 2019
Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.
Thought Leadership June 19th 2019
It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.
Thought Leadership March 22nd 2019
Digital is changing the automotive industry. How is the customer journey being disrupted in this new age?
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