It is estimated that the size of data generated online hit 667 exabytes (10 to the power of 18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for marketers today: the rapid surge in Big Data technologies is allowing for better media planning, real-time optimization and granular audience targeting and messaging. This session explore how agencies are harnessing the power of big data to hone their services and reach.
News May 26th 2015
Ekimetrics will present its vision about digital analytics and Big Data.
Thought Leadership May 25th 2020
How marketing effectiveness can hold the key to the survival of your business.
News May 11th 2020
The response to the government's problems in times of crisis is complex, sometimes too theoretical, and probably not sufficiently agile to provide concrete solutions in such an emergency as the Covid-19 crisis.
News May 6th 2020
A team of researchers with expertise in mathematics, statistics and epidemiology (Sorbonne University, CNRS, Collège de France, Oxford University, Ekimetrics and Datacraft) has launched an investigation into the French outbreaks of Coronavirus during the recently implemented containment period.
News April 20th 2020
There are major business challenges linked to the spread of the Covid-19 around the world, some known and some still unknown, but a global recession is almost guaranteed.
Thought Leadership April 17th 2020
The COVID-19 pandemic has sparked a global economic downturn greater than anything seen since the 2008 financial crisis, but for certain businesses it has driven an exceptional boost in demand.
Events April 15th 2020
In crisis periods like the one we are currently facing, every leader across every business is reflecting on how to react, where to make budget cuts and how to re-accelerate.
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