News May 26th 2015

Ekimetrics in Dubai for the Arabnet Digital Summit 2015

Ekimetrics at Arabnet summit 2015 BigData ekisocialweblab
Ekimetrics will present its vision about digital analytics and Big Data.

It is estimated that the size of data generated online hit 667 exabytes (10 to the power of 18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for marketers today: the rapid surge in Big Data technologies is allowing for better media planning, real-time optimization and granular audience targeting and messaging. This session explore how agencies are harnessing the power of big data to hone their services and reach. 

Emmanuel de Béjarry, co-founder & Partner at Ekimetrics will discuss this subject during the Arabnet Digital Summit 2015.

Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.