News April 20th 2017

Ekimetrics and TF1 wins Innovation Data Intelligence Award

Trophees-Etudes-Innovations-data-intelligence-award-2017
TF1 Publicité has always been interested in the effectiveness of TV. Ekimetrics via its innovative approach of Marketing Mix modeling has made it possible to determine the ROIs of TV in France

In order to take into account the exhaustiveness and finesse of the entire marketing mix and the stimuli that can impact the consumer, TF1 has joined forces with Ekimetrics. This study, complex, won the 2017 Gold Trophy study and innovation in the "Data intelligence" category of media offer. Julien Gaviard Senior Manager at Ekimetrics received the Trophy with Antoine Audit during the ceremony held at Palais Brongniart.

tf1-ekimetrics-innovation-data-intelligence

tf1-ekimetrics-innovation-data-intelligence

Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.