News April 20th 2017

Ekimetrics and TF1 wins Innovation Data Intelligence Award

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TF1 Publicité has always been interested in the effectiveness of TV. Ekimetrics via its innovative approach of Marketing Mix modeling has made it possible to determine the ROIs of TV in France

In order to take into account the exhaustiveness and finesse of the entire marketing mix and the stimuli that can impact the consumer, TF1 has joined forces with Ekimetrics. This study, complex, won the 2017 Gold Trophy study and innovation in the "Data intelligence" category of media offer. Julien Gaviard Senior Manager at Ekimetrics received the Trophy with Antoine Audit during the ceremony held at Palais Brongniart.

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Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It's sometimes difficult to create a link between ultra-sophisticated statistical approaches and the business reality. Transforming data into value is an art that needs to marry business approaches, advanced statistics, and sometimes technology: a triangular approach implemented during a machine learning project very specifically applied to the customer strategy.