News December 7th 2014

Ekimetrics’ new offices

L'esprit d'Ekimetrics dans un bâtiment historique des Champs-Elysées
— New identity, new office, same spirit

Ekimetrics moves to the Champs Elysées and unveils a new brand identity that captures its singularity.

More than ever, we are re-affirming our belief in the value of the double profile strategy / data in the delivery of a competitive advantage to our clients.

Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.