During the second day of the congress we had three interventions.
First Jean-Baptiste Bouzige took the floor to present a keynote about Marketing Mix Modeling and our extensive expertise in addressing key questions from marketing executives to optimize their media campaigns.
For the Second intervention we had the pleasure to host a talk about Data in the creative industry. Our client from Kering Group Sebastien Hua answered Jean-Baptiste questions about their approach to Data and how they structure their Data Lab .
Souhad Zeinedine & Othmane Zrikem animated a workshop about Data Science usage in Marketing. Three cases in point: Google Deep Queries, Wether Based Targeting and Assortment Tool for luxury goods.
After that our team had fun closing our stand