News October 13th 2016

Day 2 at Data Marketing Paris

Ekimetrics was an official sponsor for the Data Marketing congress who took place on the 12 and 13 october. During those two days, 50 speakers shared the main scene to discuss together about the digital disruption.

During the second day of the congress we had three interventions.

 

First  Jean-Baptiste Bouzige took the floor to present a keynote about Marketing Mix Modeling and our extensive expertise in addressing key questions from marketing executives to optimize their media campaigns.

Bouzige-Data-Marketing-Keynote

 

Bouzige-Data-Marketing-Keynote

 

For the Second intervention we had the pleasure to host a talk about Data in the creative industry. Our client from Kering Group Sebastien Hua answered Jean-Baptiste questions about their approach to Data and how they structure their Data Lab .Ekimetrics-Bouzige-Keynote-Data-Marketing-Kering

Ekimetrics-Bouzige-Keynote-Data-Marketing-Kering

 

Souhad Zeinedine  & Othmane Zrikem animated a workshop about Data Science usage in Marketing. Three cases in point: Google Deep Queries, Wether Based Targeting and Assortment Tool for luxury goods.

Keynote-marketing-data-science-google-zeinedine

 

After that our team had fun closing our stand

ekimetrics-data-science-stand