News October 13th 2016

Day 2 at Data Marketing Paris

Ekimetrics was an official sponsor for the Data Marketing congress who took place on the 12 and 13 october. During those two days, 50 speakers shared the main scene to discuss together about the digital disruption.

During the second day of the congress we had three interventions.


First  Jean-Baptiste Bouzige took the floor to present a keynote about Marketing Mix Modeling and our extensive expertise in addressing key questions from marketing executives to optimize their media campaigns.





For the Second intervention we had the pleasure to host a talk about Data in the creative industry. Our client from Kering Group Sebastien Hua answered Jean-Baptiste questions about their approach to Data and how they structure their Data Lab .Ekimetrics-Bouzige-Keynote-Data-Marketing-Kering



Souhad Zeinedine  & Othmane Zrikem animated a workshop about Data Science usage in Marketing. Three cases in point: Google Deep Queries, Wether Based Targeting and Assortment Tool for luxury goods.



After that our team had fun closing our stand


Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.