News October 12th 2016

Day 1 at Data Marketing Paris

Ekimetrics was an official sponsor for the Data Marketing congress who took place on the 12 and 13 october. During those two days, 50 speakers shared the main scene to discuss together about the digital disruption.

We were many from Ekimetrics to be present at our stand.






Paul Seguineau partner at Ekimetrics was keynote speaker, he explained to marketing managers and executives the role of data within corporations and gave insights about how to structure a Data Lab. It was a real success, as it was the most photographed presentation and had the best reach on Twitter.







Jean-Baptiste and Paul explaining to Thales executives our specific approach to analytics and  Data Science projects.


Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.