News October 12th 2016

Day 1 at Data Marketing Paris

Ekimetrics was an official sponsor for the Data Marketing congress who took place on the 12 and 13 october. During those two days, 50 speakers shared the main scene to discuss together about the digital disruption.

We were many from Ekimetrics to be present at our stand.






Paul Seguineau partner at Ekimetrics was keynote speaker, he explained to marketing managers and executives the role of data within corporations and gave insights about how to structure a Data Lab. It was a real success, as it was the most photographed presentation and had the best reach on Twitter.







Jean-Baptiste and Paul explaining to Thales executives our specific approach to analytics and  Data Science projects.


Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.