The workshop exploring new customer acquisition & brand loyalty was the opportunity to welcome clients working for Luxury and Premium brands in the Asia Pacific region as well as to share with them insights about synergies of data analytics and market research in order to improve marketing performance.
Olivier Kuziner, Managing Director of Ekimetrics Hong Kong, and Luc Milbergue, CEO of Stratégir, highlighted the new “rules” prevailing in Asia to operate business and stressed the obligation for brands to redefine their marketing strategies. In the first part of the Workshop, Ekimetrics and Stratégir presented their framework, insights and recommendations to strengthen brands' customer knowledge and CRM strategies. In the second part, they explained the leading edge research approches to improve brand efficiency in store. In the last part, they presented innovative data analytics methodologies to measure marketing levers ROI and to drive enhanced CRM strategies.
Organised in the prestigious Mandarin Oriental Hotel, the Workshop enabled to the different participants to exchange with their peers from the Luxury industry.