News April 19th 2014

BFM Business NYC Interview of JB Bouzige: BigData & Marketing

Our CEO Jean-Baptiste Bouzige was invited to BFM Business Grand Journal in New York live from Nasdaq studios to discuss the implications of Big Data in Marketing.

On April 19, the place of Big Data in the marketing strategy was the theme addressed by Jean-Baptiste Bouzige, president of Ekimetrics during his interwiew "Grand Journal New York" by Sabrina Quagliozzi on BFM Business, first french economic information TV.

Thought Leadership July 10th 2019

McDonald's France : business strategy, behavioural analysis & big data

Whether I’m in class or talking to friends, it is often difficult to explain to them what the meta-data in their daily lives can do. It is easy to imagine how big data is used in scientific calculations of meteorological models or for managing transport, but it is harder to see how it can be used in our daily lives.
Thought Leadership June 19th 2019

How to combine business approaches, advanced statistics, and technology?

It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.