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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
April 20, 2026
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Are your creative choices driven by data or intuition?

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Blog article
April 14, 2026
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Marketing Measurement: The Strategic Framework for Driving Marketing Performance

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Blog article
March 19, 2026
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Marketing Mix Modeling: How to Measure Marketing Impact and Optimize Budget Allocation

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Blog article
April 3, 2026
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How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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Whitepaper
May 19, 2025
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'Quiet AI' The Invisible Touch in Luxury and Beauty

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Blog article
May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
May 13, 2025
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Drive Sustainability through Data from strategy to business impact

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News
April 8, 2025
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Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

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Whitepaper
March 25, 2025
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The 5 AI trends in 2025

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AI & Generative AI
Whitepaper
February 27, 2025
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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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Financial Services
Operational Excellence
Blog article
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Marketing Effectiveness (MMM)
Blog article
February 19, 2025
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Why Responsible AI security is key to protecting data and gaining a competitive edge

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AI & Generative AI
Blog article
February 19, 2025
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Tackle customer strategy through data: 7 key steps to drive growth

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Customer Analytics
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