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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 19, 2025
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'Quiet AI' The Invisible Touch in Luxury and Beauty

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Whitepaper
April 26, 2023
1 Minute Read

Sustainability in Fashion: Why Data Science Matters

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Whitepaper
March 21, 2024
0 Minute Read

The Role of Customer Analytics Throughout the Value Chain

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News
July 17, 2024
5 Minute Read

Ekimetrics launches CLAIR to demystify and democratize AI

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News
July 8, 2024
2 Minute Read

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

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News
June 19, 2024
6 Minute Read

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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Marketing Effectiveness (MMM)
News
May 14, 2024
3 Minute Read

Ekimetrics joins the prestigious French Tech 120 ranking

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News
August 29, 2023
4 Minute Read

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Marketing Effectiveness (MMM)
News
February 28, 2024
7 Minute Read

“Our holistic MMM approach is instrumental in creating impact”

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Marketing Effectiveness (MMM)
News
January 17, 2024
4 Minute Read

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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Marketing Effectiveness (MMM)
News
October 20, 2023
7 Minute Read

Committed to excellence, driven by a mission

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News
April 2, 2024
7 Minute Read

"The rollout of the AI Act should be smooth if companies are well-prepared"

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Marketing Effectiveness (MMM)
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