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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Blog article
June 17, 2024

Unlocking the power of Gen AI: the crucial role of data governance

Blog article
June 17, 2024

Generative AI and the Magical Fable

Whitepaper
May 23, 2024

Generative AI: from potential to impact - 6 pillars for a transformational success

Blog article
May 15, 2024

Investigating public perceptions of climate change using ClimateQ&A

News
May 14, 2024

Ekimetrics joins the prestigious French Tech 120 ranking

Blog article
April 30, 2024

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

Blog article
April 10, 2024

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

Blog article
April 8, 2024

Decoding the challenges of MMM in-housing

News
April 2, 2024

"The rollout of the AI Act should be smooth if companies are well-prepared"

Whitepaper
March 21, 2024

The Role of Customer Analytics Throughout the Value Chain

Whitepaper
March 11, 2024

Responsible AI: A competitive edge in the data and GenAI landscape

News
February 28, 2024

“Our holistic MMM approach is instrumental in creating impact”

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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