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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Whitepaper
May 4, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Whitepaper
May 2, 2023

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Blog article
May 2, 2023

Putting the opportunities of generative AI into perspective (3/3)

Blog article
May 2, 2023

What is generative AI and why does it matter? (1/3)

Blog article
May 2, 2023

The limitations and watch-outs of generative AI (2/3)

Whitepaper
April 26, 2023

Sustainability in Fashion: Why Data Science Matters

News
April 7, 2023

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

Blog article
March 21, 2023

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Blog article
March 21, 2023

How to leverage MMM practices toward more sustainable performance (3/3)

Blog article
March 21, 2023

Why your marketing investments need to be sustainable from now on (1/3)

Blog article
March 3, 2023

Why is data science transformation so important for Private Equity?

Blog article
February 20, 2023

How can businesses leverage data science best to accelerate value creation?

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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