Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling
Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Retail Media Networks: Good Value, or ‘Good Grief!’?
Driving long term performance with customer lifetime value
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Winning marketing strategies for consumer brands: benchmarking metrics that matter
We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”
Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues
Scalable creative quality measurement reveals advertisers could double YouTube ad ROI
Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules
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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
“Our holistic MMM approach is instrumental in creating impact”
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