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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Why Influencer marketing is no longer a measurement blindspot

MMM vs. MTA: Which marketing measurement approach drives better decisions?
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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6 things to remember to create strategic impact with Marketing Mix Modeling

Measurement’s Missing Link: Tracing the Impact of Social Communities

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Transform marketing decision-making with next-generation Marketing Mix Modeling

Decoding China's GenAI: A Guide for Global Business

Real Time MMM for CPGs: fantasy, fallacy or entirely feasible?

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions
Making Effectiveness a Strategic Driver for C-Suite
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