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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Agentic AI for Marketing: When Data Turns into Action
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?
Why luxury and beauty Maisons need AI to steer their transformation
Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling
GenAI for business in action
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