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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Responsible AI: A competitive edge in the data and GenAI landscape
Scaling Marketing Effectiveness
Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC
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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023
ChatGPT and generative AI, a turning point in the history of AI ?
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC
Surviving Inflation: How can data create a competitive edge by steering price and promo?
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