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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
How Marketing Mix Modeling can become a powerful tool for sustainable business performance
The new world of marketing measurement: best practice for impact and resilience
Advanced Study: Measuring YouTube ad creative quality impact at scale
The Role of Customer Analytics Throughout the Value Chain
Generative AI: from potential to impact - 6 pillars for a transformational success
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