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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blindspot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
Can the beauty industry break its addiction to ‘Gift with Purchase’?
Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
CMOs: What your CFO needs to know about ROI
Understand your real marketing carbon footprint to crack sustainable business performance (2/3)
Data Clean Rooms: Overcoming Technical and Human Challenges with Governance
How to measure the efficiency of creativity in advertising in 5 steps?
Facing inflation: leveraging data science to optimize price and promotion strategy
On the importance of first actions to achieve sustainable development
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