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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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March 6, 2025
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Influencer Marketing Measurement for the Next Era

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May 19, 2025
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'Quiet AI' The Invisible Touch in Luxury and Beauty

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May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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Whitepaper
March 11, 2024
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Responsible AI: A competitive edge in the data and GenAI landscape

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AI & Generative AI
Whitepaper
January 10, 2024
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Scaling Marketing Effectiveness

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Marketing Effectiveness (MMM)
Whitepaper
November 27, 2023
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Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

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Marketing Effectiveness (MMM)
Whitepaper
June 27, 2023
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
August 29, 2023
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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

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Marketing Effectiveness (MMM)
Whitepaper
June 8, 2023
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ChatGPT and generative AI, a turning point in the history of AI ?

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AI & Generative AI
Whitepaper
June 6, 2023
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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

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Retail CPG
Marketing Effectiveness (MMM)
Whitepaper
May 4, 2023
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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
May 2, 2023
3 Minute Read

Surviving Inflation: How can data create a competitive edge by steering price and promo?

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