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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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Business case
June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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June 12, 2025
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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June 5, 2025
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GenAI for business in action

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Blog article
November 14, 2024
Minute Read

Retail Media Networks: Good Value, or ‘Good Grief!’?

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Retail CPG
Marketing Effectiveness (MMM)
Whitepaper
October 1, 2024
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Driving long term performance with customer lifetime value

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Customer Analytics
Whitepaper
October 2, 2024
2 Minute Read

Winning marketing strategies for consumer brands: benchmarking metrics that matter

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Retail CPG
Marketing Effectiveness (MMM)
News
October 2, 2024
8 Minute Read

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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Retail CPG
Marketing Effectiveness (MMM)
News
July 23, 2024
3 Minute Read

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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Marketing Effectiveness (MMM)
News
July 24, 2024
3 Minute Read

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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Marketing Effectiveness (MMM)
News
June 19, 2024
6 Minute Read

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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Marketing Effectiveness (MMM)
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August 29, 2023
4 Minute Read

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Marketing Effectiveness (MMM)
News
February 28, 2024
7 Minute Read

“Our holistic MMM approach is instrumental in creating impact”

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Marketing Effectiveness (MMM)
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