This is some text inside of a div block.

News, insights, and events

Your successes matter. As and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. 
Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

Trending Topics

Browse all resources

Topic Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Learn More
Blog article
December 11, 2025
Minute Read

Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

Bouton
Business case
December 8, 2025
Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

Bouton
News
November 13, 2025
Minute Read

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Bouton

Topic Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Learn More
Blog article
November 5, 2025
Minute Read

Agentic AI for Marketing: When Data Turns into Action

Bouton
Blog article
October 21, 2025
Minute Read

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

Bouton
Blog article
October 21, 2025
Minute Read

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

Bouton

Browse all resources

Filter and Search

Format
Industry
Expertise
Browse Events
Reset Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog article
December 29, 2022
15 Minute Read

Creative execution x Marketing effectiveness

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
December 9, 2022
13 Minute Read

Where is the value in (marketing) measurement?

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
December 29, 2022
13 Minute Read

Measuring the efficiency of creativity in advertising

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
April 7, 2022
13 Minute Read

In-housing Marketing Measurement & Optimization: what’s involved

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
March 31, 2022
14 Minute Read

MMO: key considerations before you go in-house Executive Summary

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
December 9, 2022
10 Minute Read

HELP! Digital footprints are washing away...

Bouton
No items found.
Marketing Effectiveness (MMM)
Blog article
July 13, 2022
10 Minute Read

How to leverage AI and data science to make business sustainable

Bouton
No items found.
AI for Sustainability
Blog article
July 7, 2022
10 Minute Read

Sustainability: industry’s most pressing, burning platform

Bouton
No items found.
AI for Sustainability
Blog article
June 8, 2020
13 Minute Read

Econometrics or Attribution

Bouton
Financial Services
Mobility
Marketing Effectiveness (MMM)
No results found.

Try refining your search or reset the filters below.

Reset Filters
Sign Up

Stay connected

Sign up to receive our latest resources 
and events, straight to your inbox.

Required*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.