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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

APAC's 10-Year Data and AI Trends: An Ekimetrics' Look Back at the Forces That Reshaped an Era

The rapid adoption of AI & Data has revolutionized commerce and industry in APAC. Within the last decade, Ekimetrics’ sustainable data solutions have enabled business leaders to scale impact, growth, and trust across the region’s rapidly growing $90B AI market.

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Whitepaper
August 29, 2023

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

Blog article
August 1, 2023

On the importance of first actions to achieve sustainable development

Blog article
July 31, 2023

Evaluating self-attention interpretability through human-grounded experimental protocol

Blog article
July 27, 2023

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

News
July 24, 2023

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

News
July 5, 2023

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

Blog article
July 4, 2023

Generative AI in your ecosystem: relevance, embedding, control

Whitepaper
June 27, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

Whitepaper
June 26, 2023

The new world of marketing measurement: best practice for impact and resilience

Whitepaper
June 8, 2023

ChatGPT and generative AI, a turning point in the history of AI ?

Whitepaper
June 6, 2023

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

Whitepaper
June 6, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Hong Kong Cocktail Event: Celebrating Ekimetrics' 10-year Anniversary in APAC

September 18, 2025 Location: Hong Kong

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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