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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling
Influencer Marketing Measurement for the Next Era
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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Optimizing MMM in-Housing in APAC: Rebuilding foundations and navigating scenarios
6 things to remember to create strategic impact with Marketing Mix Modeling in APAC
Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality
How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution
Transform marketing decision-making with next-generation Marketing Mix Modeling
Decoding China's GenAI: A Guide for Global Business
Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions
Making Effectiveness a Strategic Driver for C-Suite
Retail Media Networks: Good Value, or ‘Good Grief!’?
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