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Featured by Ekimetrics
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues
Scalable creative quality measurement reveals advertisers could double YouTube ad ROI
Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
Advanced Study: Measuring YouTube ad creative quality impact at scale
Scaling Marketing Effectiveness
ChatGPT and generative AI, a turning point in the history of AI ?
Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
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