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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Why Influencer marketing is no longer a measurement blind spot
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
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AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
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Advanced Study: Measuring YouTube ad creative quality impact at scale
Scaling Marketing Effectiveness
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Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
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Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
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