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Blog article
October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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September 25, 2025
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MMM vs. MTA: Which marketing measurement approach drives better decisions?

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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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Whitepaper
October 1, 2024
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Driving long term performance with customer lifetime value

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Customer Analytics
Whitepaper
October 2, 2024
2 Minute Read

Winning marketing strategies for consumer brands: benchmarking metrics that matter

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Retail CPG
Marketing Effectiveness (MMM)
News
October 2, 2024
8 Minute Read

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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Retail CPG
Marketing Effectiveness (MMM)
News
July 23, 2024
3 Minute Read

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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Marketing Effectiveness (MMM)
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July 24, 2024
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Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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Marketing Effectiveness (MMM)
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June 19, 2024
6 Minute Read

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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Marketing Effectiveness (MMM)
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August 29, 2023
4 Minute Read

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Marketing Effectiveness (MMM)
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February 28, 2024
7 Minute Read

“Our holistic MMM approach is instrumental in creating impact”

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Marketing Effectiveness (MMM)
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January 17, 2024
4 Minute Read

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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