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Featured by Ekimetrics
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making
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Why Responsible AI security is key to protecting data and gaining a competitive edge
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Tackle customer strategy through data: 7 key steps to drive growth
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AI: striving for a clean and sovereign Europe
Building bridges between short-term ROI and Desirability in turbulent times!
YouTube creative effectiveness: Three golden rules that could double ROI
Advanced Study: Measuring YouTube ad creative quality impact at scale
Scaling Marketing Effectiveness
ChatGPT and generative AI, a turning point in the history of AI ?
Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
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