Jean-Baptiste has founded Ekimetrics in 2006 after having started his career at DDB, where he was in charge of developping analytics and modeling methodologies. He pilots worldwide projects in Automotive, Luxury goods and Insurance and developps innovative approaches for CRM and digital. He is deeply passionated by innovation in the way of delivering simple insights from complex methods for a better decision-making, with a specific interest in the value of data visualization and tools. Jean-Baptiste is leading the development of Ekimetrics New York. He also teaches “Data for Marketing” at HEC Paris Executive, ranked 6th in the world by the 2018 Financial Times MBA ranking. Jean-Baptiste graduated from Ecole Polytechnique and Ecole des Mines de Paris, with a specialization in applied mathematics and micro-economics.