Ekimetrics named a Strong Performer in the Forrester Wave™

Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.

The Forrester report states that Ekimetrics “earns its ‘Strong Performer’ status through a combination of strong business strategy consulting and an engagement structure that delivers insights for marketing people, not stats people, framing the data in a narrative about the business.”

Ekimetrics received the highest score possible across four criteria:

- Unified Measurement Methodology

- Engagement structure

- Business strategy consulting/brand portfolio investment consulting

- Global Customers

In the company’s vendor profile, the Forrester report stated thatits unified approach, One Vision, relies on nested models to provide omnichannel analysis, incorporate an on-par range of nonmedia business factors, and enable deep dives into specific marketing dimensions such as media, brand, segments, and customer lifetime value. It is stretching even beyond this by building consumer-facing decisioning and recommendation engines that leverage the marketing analytics.”

Thus,Ekimetrics is a good fit for brands who need a blend of sophisticated data science from a firm that can demystify the science in order to guide marketers in applying model findings.


Forrester’s 27-criteria evaluation of marketing measurement and optimization solutions identified the nine most significant providers, and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.


About Ekimetrics

Created in 2006, Ekimetrics is a global consultancy, pioneer & leader in Data Science. With 280 Data Scientists, all consultants, worldwide, we lead projects in 50+ countries, in various industries.

Our mission is to help companies build new world-class data and analytics capabilities, which enables our clients to power-up their revenue strategy (MMM, Customer Analytics, Brand tracking...) or business model (data lake implementation, Data strategy, Data transformation...) thanks to data.

Our difference lies in an integrated approach to performance, and in the primary focus on solving for our clients' true strategic questions - which we believe is at the heart of transforming data into new business assets.

ekimetrics.com - sophie.desroseaux@ekimetrics.com