Understanding the Context
Over the past decade, the luxury sector has experienced a steady growth largely due to the rising demand in Asia, Russia and other emerging markets. This growth has been aided by the rapid development of boutiques and other points of sale. This growth has led brands to compete on the recruitment of new customers but also invest heavily on developing strategies to foster loyalty and development of existing customers. The capacity for brands to optimize their connection to their client base at various touchpoints along with their ability to apply the newfound customer information/ knowledge toward their strategy will be key in defining tomorrow’s industry leaders.
Ekimetrics is collaborating with 6 of the 8 top international luxury groups on projects relating to customer knowledge and strategy. We are assisting our clients at achieving the goal of placing the customer at the center of strategy by leveraging data to better understand the interaction they have at each touch point along their customers’ relationship with them. Within the luxury sector, our main focus and projects are segmentations, scorings, client typology analyses, customer lifecycle analysis, measurement of the efficiency of mail communication channels (DM, email, phone call, ect.). Our experience and expertise within the sector makes us a preferred vendor for collaborations on pricing studies, product offer merchandizing, marketing & media efficiency measurement and customer knowledge & strategy. We also are working with our clients on their e-commerce & digital strategies to make the most of an increasing digitalization of the luxury sector.