Understanding the Context
Over the last decade, companies have slowly harnessed the potential from leveraging the new data sources available to help bring an analytical perspective to their decision making process. Marketing mix modeling originally rooted itself within the CPG sector that was at the forefront of collection and storage of this new information. Since then, other industries have begun exploring the potential of marketing mix modeling, each at its own pace. Some have been limited in success because of the lack of easy access to their data resources or failure in creating a seamless process with outside suppliers. The notion of ROI measurement has increasingly become a priority for companies.
At Ekimetrics, we have shown our capacity to deliver successful projects covering all relevant levers of the marketing and media mix for a wide variety of different sectors. We have been able to differentiate ourselves by valuing the human factor in projects.
Our consulting approach has had a great effect on facilitating a simple and easy procedure (hands on data tracking process), ensuring business relevance through close contact with client teams at the framing phase to deliver operational and relevant recommendations and insights. Secondly, a flexible project approach allows us to incorporate the possibility of adhoc analysis to respond to more granular questions tied to each lever and adds noticeable impact on business performance (project ROI), which we are able to track and validate with our clients while we collaborate with them on implementing results and recommendations stemming from the project.